Ukrainian culture has always been rich in talented artists who vividly convey the spirit of their land and ensure that ancient Ukrainian traditions are remembered through various works of art.
The UAmade platform unites Ukrainian brands that actively support the promotion of Ukrainian art. This reflects not just a design idea but a fusion of modernity with Ukrainian motifs.
Examples of such collaboration include postcards developed by papadesign together with Slavko Kahovsky.
Ukrainian manufacturers use not only symbols and national colors in their products. For example, the company lifesavingmerch, in collaboration with Serhiy Zhadan and artist Maria Fedorivna, created an entire collection of clothing and accessories based on lines from his poetry.
However, it is the “Sunflowers of Donbas” hoodie that many consumers love, possibly because of the lines depicted on it: “To be a sunflower in the fields of Donbas is to know how to live and what to die for.”
It has been beautifully illustrated by Gifty in the notebook “Tree of Life,” executed by Olga Haydamaka. Birds, flowers, and the color red are the main elements depicted throughout the illustration, seemingly separate from the trunk itself.
It can be confidently said that Ukrainian manufacturers not only remember the history and traditions of Ukraine but also incorporate its symbolism and motifs into their products. Consumers eagerly purchase designer items that reflect Ukrainian identity.
