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The Latvian co-founder Inta Buša and Ukrainian co-founder Vasiliy Kaminskiy together launched a startup Dealita.ai that uses artificial intelligence to automate one of the most time-consuming stages of the investment process – data collection and processing.
This AI solution automates the handling of incoming deals, performs initial filtering and evaluation based on specific criteria, and thereby helps better manage deal flow.
In light of increasing market pressure and the need for faster, more accurate decisions, Dealita.ai offers a technology that allows investors and entrepreneurs to focus on real problems and their solutions, rather than spending time on manual and repetitive tasks.
Lack of Tools for Structured and Efficient Information Filtering
Dealita.ai co-founder and CEO Inta Buša explains that the investment industry is currently undergoing a transformation. On average, investors analyze over 1,000 startups each year, but fewer than 1% receive funding, according to Harvard Business Review. This not only highlights the high level of competition but also the need for structured and efficient information filtering. Meanwhile, data from CB Insights shows that 35% of startups fail because they don’t solve real market problems.
“Information overload leads to cognitive fatigue for investors – it slows down analysis, reduces decision quality, and ultimately results in missed investment opportunities,” emphasizes I. Buša.
Introducing a Solution the Industry Needs
When Buša was a CEO at her previous job and had to evaluate investment deals, she was surprised there wasn’t a tool to help her do it efficiently and automatically.“Personally, productivity is a crucial topic for me, so when we received many signals from investors about the need for such a tool, we worked diligently to provide them with an effective solution. Dealita assesses and compares whether a startup matches the investor’s defined criteria, gathers all deals in one place, and collects deals through automated forms,” says I. Buša.
The startup is currently in its early development stage but has already received international recognition: in early 2025, as part of the Aurora Tech Awards, Dealita was recognized as one of the 30 most valuable female-led IT startups in the world. In 2024, Raiffeisen Landesbank named it one of the six most valuable startups in Europe. The company has received several awards and nominations and is actively preparing for rapid product and feature development.
Reducing Subjectivity in Decision-Making
- Buša hopes that the development of such a product will reduce subjectivity in decision-making and promote transparency in investment deals. This is especially important to close the gap for founders whose companies don’t receive funding and to remove barriers for underrepresented startup founders, including women, minorities, those from less privileged socioeconomic backgrounds, and those lacking a wide investor network.
“It’s essential to adopt an inclusive approach to decision-making. The investment market is currently under pressure: manual processes, information overload, and high competition hinder effective decisions. This kind of approach helps not only reduce ‘collective illusions’ and the risk of groupthink but also fosters creativity and innovation, which are necessary for making higher-quality and more thoughtful investment decisions,” I. Buša stresses.
As a result, biases are reduced in the long term, and fairer, more equal opportunities are ensured for everyone. This builds trust, a sense of belonging, and encourages long-term collaboration, which she believes are crucial for competitiveness and sustainability.
“And this is achieved with the help of artificial intelligence. It’s clear that AI is becoming an integral part of everyday processes for knowledge workers who want to work smarter, not harder,” shares CTO Vasiliy.
About the Company
Dealita.ai is a Riga-based startup developing AI solutions for digitalization and automation of investment processes. The company’s goal is to make decision-making in the startup and investment space faster, smarter, and automated. The solution is based on real industry challenges and insights from more than 200 investors about manual, time-consuming processes and unstructured deal flow.
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