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Ukrainian culture has always been rich in talented artists who vividly convey the spirit of their land and ensure that ancient Ukrainian traditions are remembered through various works of art.
The UAmade platform unites Ukrainian brands that actively support the promotion of Ukrainian art. This reflects not just a design idea but a fusion of modernity with Ukrainian motifs.
Examples of such collaboration include postcards developed by papadesign together with Slavko Kahovsky.
These postcards simultaneously express love and importance to the person they are given to, and remind us of the traditions of Ukrainian cuisine. Banosh, varenyky, and Chicken Kyiv are ancient dishes that are ingrained in the memory of Ukrainians.
A truly great combination of Ukrainian themes and modern design has been created by Yellow Blue ua. They produced a limited-edition pin called “ZA KHVYLYAMY” in collaboration with Olga Haydamaka, a renowned Ukrainian artist. The artist was inspired by the festive attire of women from the Odesa region, where the headdress, the “candy wreath,” holds special significance.
Ukrainian manufacturers use not only symbols and national colors in their products. For example, the company lifesavingmerch, in collaboration with Serhiy Zhadan and artist Maria Fedorivna, created an entire collection of clothing and accessories based on lines from his poetry.
However, it is the “Sunflowers of Donbas” hoodie that many consumers love, possibly because of the lines depicted on it: “To be a sunflower in the fields of Donbas is to know how to live and what to die for.”
One of the oldest Ukrainian symbols, the Tree of Life, embodies the mythological concept of the unity of life and rebirth.
It has been beautifully illustrated by Gifty in the notebook “Tree of Life,” executed by Olga Haydamaka. Birds, flowers, and the color red are the main elements depicted throughout the illustration, seemingly separate from the trunk itself.
It can be confidently said that Ukrainian manufacturers not only remember the history and traditions of Ukraine but also incorporate its symbolism and motifs into their products. Consumers eagerly purchase designer items that reflect Ukrainian identity.
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