The attention economy: how Ukrainian media should work with algorithms and report on the war in 2026
The world has not stopped sympathising with Ukrainians — it just focuses on their stories less often. A practical guide ...
Marketing
Not 2 January: when Ukrainian brands should resume marketing activities in 2026
On 2 January, American brands launch their email campaigns. Ukrainian brands wait. There is more than one reason for this: ...
UAspectr’s Choice of the Year — a selection of brands that create value, not just a product
The year 2025 is ending under circumstances that were difficult to predict even a year ago. Ukraine continues to fight, ...
YouTube promotion 2025: how to attract viewers and encourage them to comment
When watching videos by various Ukrainian authors, you often hear calls to leave a comment and subscribe, but this often ...
Friends figurines during the war: why McDonald’s is banking on nostalgia in Ukraine
From Minecraft to BTS — how the fast food giant is turning collectible toys into a tool for psychological resilience ...
Effective content writing for startups: a proven approach to growing your business
Startups are usually associated with innovation and excitement. Young business owners are always in a hurry to make an impact ...
Top 5 most common mistakes in PPC advertising and how to avoid them
PPC advertising is one of the most effective tools for attracting customers, but its effectiveness directly depends on the correct ...
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