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AIR Media-Tech, an international company that delivers breakthrough tech to skyrocket digital-first creators globally, has launched a project called “Brave Voices for Ukraine.” This initiative aims to maintain attention on Ukraine through engaging content on social media platforms.
Within the project, AIR invites influencers from all over the world to visit Ukraine and make unique content from its various corners, share ready-made content about the war and events in the country, or fundraise funds to support the country in the current situation.
The project was launched in response to declining attention to the topic of the war in Ukraine and growing fatigue from Ukrainian news. Since new media and formats are crucial in capturing and sustaining the world’s attention, AIR decided to bring together influencers and companies worldwide to raise their voices for Ukraine. The content partner of the project is UNITED24 Media, an English-language digital media created by the Ministry of Digital Transformation of Ukraine during the 2022 Russian invasion of Ukraine as part of the global initiative of UNITED24 by President Volodymyr Zelensky.
The official presentation of the Brave Voices project took place during VidCon Anaheim, the world’s largest festival for creators, industry professionals, and fans. With a staggering attendance of 55,000 visitors from around the world, VidCon served as the perfect platform to introduce this groundbreaking project.
The presentation took place on VidCon’s main stage during a session dedicated to social responsibility in the creator economy. During the session, Vira Slyvinska, Head of Impact and Global Business Development at AIR Media-Tech, emphasized the crucial role of directing human attention toward resolving global issues, such as the ongoing war in Ukraine. A video of Ukrainian President Volodymyr Zelensky’s impassioned address to the international community regarding the events unfolding in the country was showcased, further highlighting the urgency of the situation. Sergii Bielousov, AIR Media-Tech Co-Founder and Managing Partner, announced the launch of the Brave Voices project. Serhii expressed the mission of Brave Voices during the presentation, stating, “Our mission is to inspire and support individual content creators and companies to visit Ukraine, experience its beauty, create captivating content encompassing various aspects of its life, and raise funds to support the country. We are looking for new voices as brave as Ukraine!”
For more information about the Brave Voices for Ukraine project and ways to join it, please visit the official website at https://bravevoices.air.io/en.
About the organizer
AIR Media-Tech is an international company founded in 2010 by Ukrainian co-founders. It delivers breakthrough tech to skyrocket digital-first creators globally. AIR works with creators and influencers from 44 countries and has a portfolio of 3700+ YouTubers who generate over 21 billion video views monthly. AIR has been a YouTube Certified partner since 2011 and has been working with TikTok since 2019. With the world-largest creator economy ecosystem, AIR is responsible for the growth of the biggest YouTubers like Kids Diana Show, Vlad and Niki, and many others. To learn more about AIR Media-Tech, visit air.io/en/ce
About the partner
UNITED24 Media is an English-language digital media created by the Ministry of Digital Transformation of Ukraine during the 2022 Russian invasion of Ukraine as part of the global initiative of UNITED24 by President Volodymyr Zelensky.
Through digital platforms, UNITED24 Media helps global influencers share the truth about the events in Ukraine. They have successfully spread their message to over 50 countries with the backing of the YouTube community and Ukrainian creative teams. Overall, UNITED24 Media has reached 200M+ views and gained over 740K subscribers across seven different platforms. The media has collaborated with well-known influencers, including Kings and Generals, Geography Now, War Leaks, Max Klymenko, The New Travel, and many others.